These days, people are taking their fitness and health more seriously than ever, and some gym junkies have a larger collection of activewear than everyday clothing. With the fitness industry booming, people are now looking for sportswear that will look great both in and out of the gym. But as a designer in this growing industry, how do you make your activewear designs stand out? Here are a few ways you can do just that.
Create a brand identity
This is one of the most important things you can do when designing clothing- make your designs cohesive. When a customer views your collection from afar, they should be able to identify your brand immediately. Eye-catching designs in a similar style will build your brand identity and are sure to be memorable.
Create eye-catching labels
It might seem minor, but how you label your clothing can go a long way in drawing customers in. Raised silicone logo labels are a great way to give your products a high-quality finish while standing out (literally). A silicone rubber logo draws the eye and is easy to transfer onto products- all you need is a heat press machine and a great logo design and you’re on your way. A 3D logo, in particular, will be difficult to ignore, and if it’s printed on the outside of your clothing, it can be used as a marketing tool to be displayed whenever a customer wears your product out and about.
Consider multipurpose designs
As mentioned before, people are wearing their activewear at all times nowadays, so designing sportswear that wouldn’t look out of place on the high street is sure to attract customers. Everyday activewear is a huge trend in 2019, so keep your designs not only comfortable and practical but also in fusion with high street trends.
To make your sportswear designs stand out from the crowd, invest in silicone heat transfer logo labels from Woven Printed Garment Labels. You can choose between two different kinds of silicone labels- our standard form or our 3D mould injection labels.
Silicone Heat Transferred Logo Labels
Our standard screen printing silicone labels come in a variety of finishes, including glossy, matte and brush effect, and we have a great range of multi-colour options.
3D Mould Injection Silicone Heat Transfer Logo Labels
However, if you would like your logo to have a thicker body with a textured, layered effect, then our 3D mould injection silicone heat transfer logo labels would be perfect for you. This option requires a custom-made mould to create the 3D, textured effect, and a completely unique design is guaranteed.
Browse our collection now and boost your sportswear sales.
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